Radio Advertising Campaign
Right to Life has produced and had recordings made for over a thousand 30 seconds in seven radio stations New Zealand wide. These include Radio Rhema, Life FM, Radio Tarana (Indian Radio Station), Pasifika stations Niu FM and Radio 531 PI, Wateea 530 AM the biggest Maori Radio channel, and Chinese Voice. We have targeted Christian radio as although we expected nearly all Christians would be against Euthanasia our research showed that many Christians shockingly belived that it was acceptable. Ethnic radio was also heavily targeted because this was deemed to be an unreached audience by other Pro-Life groups.
The following ads have been broadcast
Radio Rhema and Life FM
Radio Tarana
Niu FM and 531 PI (Pacific Radios)
Wateea
Chinese Voice